“Let My People Go Surfing” by Patagonia founder Yvon Chouinard
Sharing the lessons learned in growing too fast, changing direction and building a unique corporate brand. In this biography, he outlines the shift from a mountaineering supply and equipment company into a privately owned, global gear and outdoor clothing icon.
There’s no need to read the book. You can find a YouTube video or podcast interview. Bring a Patagonia story or your own experience from working at a company that faced a crossroads moment or crisis that led to reinvention.
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FACILITATORS
Elizabeth has been practicing collaborative and conscious leadership for over 20 years. She is co-founder of the Conscious Captialism, Portland, Maine chapter and the founder and CEO of Mindful Employer. She helps companies understand how well their employees are connected with their company's purpose, leadership and culture with 10 simple and insightful questions, to help them begin their conscious journey.
David is the founder of Gamechange LLC and has been developing content and brand initiatives for innovative companies and non-profit groups looking to engage audiences and achieve key objectives for more than 20 years. He works with both strategy and digital transformation team leaders, primarily in emerging tech and B2B companies. Previously, he was a business reporter with Reuters, The New York Times and The Philadelphia Inquirer, and has taught news reporting at Emerson College and Boston University.
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