Conscious Conversation: Supercharging Your Sustainability Messaging

Supercharging Your Sustainability Messaging

Join us at ImpactHub Boston for this important conversation!

Jackie Herskovitz Russell will take attendees through the components that are at the foundation of memorable messaging. She’ll explain the neuroscience behind how our brains receive and interpret stories and she’ll present storytelling models attendees can use when shaping corporate communication. She will offer real-world success stories about sustainability campaigns and initiatives from her own, and others’, professional experiences. Attendees will have time to work together to write and share their new corporate sustainability stories based on the tools presented during the workshop.

You’ll learn:

• How to harness science-based principles to create messaging that resonates with your audience.
  
• How to set up a story using proven best practices.
  
• How to leverage traditional and social media to get corporate stories out to potential clients, partners, and the public.
  

Speakers

Jackie Herskovitz Russell, Founder and President, Teak Media + Communication. 

Jackie Herskovitz Russell is the founder and president of Teak Media + Communication, New England’s sole Certified B Corp public relations firm. Founded in 1997, Teak empowers responsible companies and nonprofit organizations to achieve widespread recognition and increase their revenue. As a former reporter, Herskovitz Russell understood the power of the media and wanted to leverage it to help nonprofits and responsible businesses grow and continue their good work. Herskovitz Russell is convinced that businesses have both the power, and an obligation, to change the world for the better.

About the Conscious Conversations series  Our Conscious Conversations are designed to facilitate peer exchange about a specific aspect of Conscious Capitalism. Each event consists of a short panel discussion, followed by small group discussions to allow participants to share ideas, challenges and solutions. We leave plenty of time to make new connections with other conscious capitalists.

Who we are  Our mission is to connect, educate and inspire leaders and workers to consciously build businesses that positively impact the world. Members of the Boston chapter of Conscious Capitalism are diverse individuals who recognize the power of capitalism to improve the human condition and create enduring value for all stakeholders. We come from organizations large and small, at different stages of our careers, from CEO to student. We’re bound by our common curiosity about these ideas and the desire to create change in organizations and society.

This event is brought to you with the special support of Impact Hub Boston.