Purpose as a Business Strategy

Join us for an interview with Carol Cone, an internationally-recognized leader in cause marketing to discuss the pivotal role of purpose as a driving force behind successful business strategies. Cone, a prominent advocate for conscious capitalism and global speaker on the transformative power of purpose in fostering healthy organizations will share:

• in-depth experience in creating and operationalizing purpose-driven initiatives

• how businesses can embrace a holistic approach to purpose that prioritizes societal impact alongside financial success

• ways to cultivate meaningful connections with stakeholders and fostering employee engagement

For over four decades Cone has been at the forefront of the importance of “doing good” to “do well,” first as a leader in cause marketing, then corporate social responsibility (CSR) and now Purpose and ESG. As an author and speaker, Cone is a sought after leader helping CEOs and businesses move beyond the bottom line to thrive in a rapidly evolving business landscape.